July 24, 2014

Marketing Your Business Online: An Essential Checklist

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Are you just getting into the marketing game? Marketing can be an incredibly difficult concept– so difficult, in fact, that people complete online Bachelors programs in internet marketing alone. However, you don’t have to have a degree to start marketing your business online. Here’s an essential beginner’s checklist to start marketing your business on the internet.

  1. Get a website. No one uses the phone book anymore. In fact, most modern customers get frustrated by businesses that don’t have a website for them to easily see hours, menus, specials, etc. No matter if you hire a professional website designer or you pay someone $50 to set it up in their spare time, you need to get online.
  2. Get a Facebook business page. This is a simple and easy way for people to keep up with your business. You can build brand loyalty and advertise at the same time. Interested parties will “like” your page. Your updates will appear on their “news feed.” Setting up a Facebook page is a simple and painless process– and one that you can’t afford not to start.
  3. Get a Twitter account. Twitter is a place for you to post specials, articles, questions, or polls in 140 characters or less. Tell your customers why they should come into your business today. Advertise what you’re doing for the weekend. Rather than the “forced” world of advertising, where viewers are forced to sit through your commercials, your customers can willingly follow you. Just remember not to over-tweet by posting a dozen tweets a day!

 

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